When you work at home and you are a mom, you are bound to get stressed. But the stress does not have to impair your ability to be productive and get your job done. Trust me… I have been there and done that! Using my experiences and the lessons I learned, I have created this series to help you manage WAHM life and the stress that comes with it.
To recap quickly, in part 1 of this series, we discussed the importance of organizing your schedule / time (click here to read the post). In part 2, we discussed defining your work space (click here to read the post). In this post, we will explore the different ways you can invest in yourself and in your business. By investing in yourself and your business, you are sure to reduce stress levels. Why? Because you will have more confidence to work your business.
Looking back at the beginning of my entrepreneurial endeavors, I see that one (of many) mistakes I made, was not to invest in myself early on. I thought everything would be simple enough for me to teach myself. It wasn’t. My stress levels increased to the point where I actually became physically sick. I felt overwhelmed and lost. Fortunately, my husband gave me the wake up call I needed when he said “Whenever you want to do something, you figure out how to learn it and how to do it. So why not do it the same way here?”
Invest In The Basics
Whether you are starting a business or already have one, knowing how to start a business and how to use technology are essential. Having knowledge in these basics will help your business run more smoothly and efficiently while at the same time giving you more confidence and reducing your stress. Whether it’s using Microsoft Word or Excel or Google documents or Tax Software, do not hesitate to invest in learning, especially if you are not comfortable with it.
Now… based on your budget and style of learning, there are many options for free and paid courses. I suggest doing an internet search to see what is available online or near you. YouTube is a great resource for videos if you prefer self-study when and where you want. I also recommend checking local libraries and high schools as they can have a variety of continuing education programs (such as public speaking, business basics, how to use Microsoft office, how to use google documents, etc…) at an affordable price. My husband is up for a promotion at work and mentioned that he was not comfortable with certain software so I signed him up for a continuing education class and he was glad I did.
Invest In Your Brand
Once you learn the basics, then you’re going to want to create your brand. From choosing the colors, to designing the logo and building a website… your brand is what people are going to see first so it should reflect who you are. Now… this will look different for everyone. If you work in direct sales, such as I do with Beautycounter, they provide me a website which is one less thing for me to worry about. My blog was a different story. I had to create my brand / website from scratch which is something I’ve never done before. Fortunately, I’m pretty computer savvy and while I did it… I would have loved to have hired someone to do it for me or to help me.
As with anything, there are different ways you can invest in yourself depending on your budget. Again, YouTube and Google are great way to find free and/or local resources and courses that can help you do it yourself. I personally had the basics of my website set up by Blogelina. The image in my logo was a custom drawing from Curvy Sketches. I then used Fiverr (which is soooo affordable) to have a custom logo made using my custom drawing.
Invest In Tools To Build Your Email List
Honestly, I didn’t even know what an email list was, how to use it (insert gasp… I know) or understand its importance until recently. While almost all bloggers, brands, businesses and influencers talk about their email list, I for some reason never paid attention. But, your email list is what you are going to use to reach out to your potential, current and past clients/customers. It is where you will be able to share your stories, build connections and generate sales. Building your email list is where the money is at!
This is honestly something I am still working on. To start, you must choose the program you will use to maintain your email list. There are different programs out there such as Mail Chimp, Convert Kit and Mailer Lite (to name a few). Once you figure out which one works best for you, find a course (free or paid) that’s going to help you learn how to use it effectively. Then use it!!! Start building your email list from Day 1!!!
Invest In Social Media
I always say that social media is a full time job in and of itself but it is vital! As a business, having an online presence is a must as the majority of people are always online and want to shop online. With social media, you have the opportunity to get to know your customers, share your story and share your products. Once your followers grow to trust you, they will start buying from you.
To be honest, I was completely against social media before I started my businesses. I wanted nothing to do with social media. Persoanlly, I did not feel it was necessary for me to put my “life” out there (mostly because of all the negative media associated with social media). However, even though I never had a business before, I knew that if I wanted to be successful as a business owner, I would need to use social media. So, I opened up a Facebook, Instagram and Twitter account and basically played with them until I taught myself.
While I managed to get by using social media, I didn’t feel like I was using it to my full potential. It wasn’t until I took a couple of courses that I was like, oh this is how it works. That is when I started to see my followers grow and my engagement grow. So it definitely was worth the investment.
Invest In Your Niche/Specialty
The last area you want to consider investing in is your niche/specialty. For instance, if you want to be a coach (business, life, social media, etc…), take a coaching class and get certified. If you’re in direct sales, utilize the resources that your company provides. Take for example Beautycounter. As a Beautycounter consultant we have access to Counter University which contains all of the information you need to learn about the products and run your consultant business. Finding a mentor that can help guide you in your field is also a plus.
By investing in your niche/specialty, you gain confidence. This confidence will show and allow clients to trust you and what you have to offer. It will help you to really work your business and reduce stress.
Invest, Invest, Invest
Once you invest in yourself and your business, you feel more confident. Once you’re more confident and you feel like you know what you’re doing, your stress levels will be reduced. That is why it is extremely important to invest in yourself (and if you need ideas for resources, make sure to check out my resources page).
I challenge you this week to find something that you’re not comfortable with in your business. Once you identify something you are not comfortable with, do research to find a resource (free or paid) that will help you become comfortable. In the comments, share what you were not comfortable with and the resource you found to help. Let’s help each other build our resource list.
My name is Michelle and I am the wife of the hardest working man I know, the Mami of 3 beautiful and AMAZING girls and a Pathologists’ Assistant turned Stay at Home Mami turned Mompreneur of not one… or two… but three businesses! I am super excited to share my experiences and learn from you. As women/moms/entrepreneurs, we must stick together and support each other!